Wildtrail Caravans has experienced remarkable growth, establishing itself as a leader in the luxury caravan market. However, their previous visual identity no longer reflected the premium quality of their offerings or resonated with the clientele they sought to attract. To align the brand with its elevated position, we developed a bold and robust identity that is both modern and approachable while exuding a sense of luxury. Inspired by their mission to "leave only the trail behind," we incorporated elements of movement into the design to symbolise their adventurous spirit. The result is a cohesive and impactful brand that feels unique yet familiar, fostering trust and delivering a seamless experience across every touchpoint of their business.