TEE was created to reimagine teen skincare - balancing self-expression and confidence with the reassurance parents look for in products designed for young, developing skin. TEE partnered with us to define a distinct brand identity that could cut through a crowded category while speaking directly to teens in their own language. The challenge was to strike a careful balance: playful without being childish, cool without feeling unsafe, and expressive while remaining clear, gentle, and trustworthy. Our role was to create a bold yet approachable brand world anchored in confident typography, high-impact colour, and graphic devices that feel energetic, empowering, and unmistakably teen-first - without alienating parents. The result is a fresh, future-ready skincare brand that gives teens ownership over their routines, wrapped in a confident, personality-led identity that feels fun, modern, and full of attitude.