Sami was created with a clear mission: to deliver skincare that makes a big impact on skin while leaving a light footprint on the planet. With simple, rinse-free formulas designed for busy lives and wild weather, Sami stands for effectiveness without compromise. In a crowded skincare market, our challenge was to craft a brand identity, packaging, and website that would cut through the noise and communicate Sami’s promise: high impact on skin, low impact on earth. The result is a fresh, distinctive brand presence that captures Sami’s values, elevates its shelf appeal, and builds trust with consumers who want skincare that works as hard as they do - without costing the earth.