As the Vice President of Fitness Programming for Peloton and a globally recognized fitness icon, Robin Arzón needed a bold visual identity that captured her dynamic energy and personal evolution. Collaborating closely with her team, we designed a striking and versatile brand identity that seamlessly integrates into every facet of her public persona. The result is a cohesive visual system that embodies the passion, power, and growth of a world-class fitness leader, amplifying her presence and connection with her audience.