Homeworthy is redefining internet home tours, celebrating extraordinary people and the beautiful spaces they call home. As the brand rapidly expanded, it outgrew its initial website, necessitating a platform that could showcase its growing content library, monetize its shop, and serve as a central destination for its audience. We worked to streamline the user experience, reimagining the site’s structure to highlight Homeworthy’s diverse content while introducing a dedicated shop section to drive monetization. The result is a dynamic platform that now attracts millions of monthly views, cementing Homeworthy’s position as a household name in home-focused media.