Ferrick Mason is a celebrated heritage brand with over 15 years of experience in the textile industry. Known for its richly detailed patterns and timeless elegance, the brand had reached a pivotal moment of growth and with that, the need for a refined identity that matched its elevated reputation. The existing brand and website no longer reflected the quality of the products or the direction the business was headed. It lacked usability, visual clarity, and the sense of sophistication that Ferrick Mason had become known for. We were brought on to lead a complete rebrand and digital transformation. Our approach began with a sleek, distinct wordmark that stood confidently on its own and alongside the brand’s storied design legacy. From there, we designed a clean, intuitive website that allowed customers to easily explore full textile collections and immerse themselves in the brand experience. The final result is a timeless yet modern brand that beautifully showcases the depth and beauty of Ferrick Mason’s work.