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  • The science and strategy behind a successful brand

    How to understand your target market and tailor your brand to attract and appeal to them.
    “The moment I locked eyes on them, I knew they were the one.”

    It’s the love story we’ve heard over and over again. Sure, mostly in romantic comedies featured beautiful blondes and tall, dark and handsome men. And yep, it’s definitely a little cheesy.

    (But the kind of cheese that deserves to be smothered over popcorn. #cheesypopcorn #getinmybelly)

    But what if this wasn’t a story about girl-meets-boy but girl-meets-brand?

    And what if it wasn’t a story, but it was reality. Your reality.

    Your business can be that instantly covetable brand … Read More

  • Saevil Row approved iPhone apps to cultivate the perfect Instagram

    Ready to turn your Insta-envy into Insta-enlightenment? There’s an app for that.
    Hey clever pants. You know that a sexy (and strategic) Instagram account is the perfect way to attract new clients, build a meaningful relationship with your audience and position yourself as THE brand to be.

    But nailing your Instagram aesthetic? Getting on top of your scheduling? Curating the perfect feed? And channelling your creativity into original stories and posts? Yeah, it can definitely be tricky.

    But luckily, technology – and awesome apps – are making it easier for us to craft gorgeous and compelling Instagram feeds. Hurrah!

    In today’s post, I’m sharing … Read More

  • Why you need to stop worrying about your competition

    (… ‘Cos I’m totally gonna show you the secret to attracting your dream customers #nomatterwhat)

    It’s 8pm on a Thursday night and you’re rugged up in your comfiest pjs. The TV is on, your phone is in your hand and you’re being social. In a modern way. Which is to say … you’re insta-stalking, friends, family and strangers alike.

    All is well in the world. Until …

    *Cue suspenseful horror music.*

    … You stumble across literally THE prettiest freaking Instagram page you’ve ever seen. Which should be a good thing, right? Yay for pretty. Except, well, they offer a very, – gulp –  very … Read More

  • How to make your brand feel like you

    Remember the last time you fell for someone? Whether it be romantically or platonically, the moment you know somebody is going to be a part of your life has a very special feeling to it.

    You were probably a little giddy. Maybe the happy host of some belly-tickling butterflies. Possibly even sporting a slightly goofy grin. But most of all, you were excited about the future. About your future together.

    This feeling is exactly the kind I aim to provoke with my branding services at Saevil Row. And I do it by harnessing one simple, yet profoundly effective, trade secret.

    Want to know … Read More

  • Five things start-ups need to succeed

    You’ve heard the (nausea-inducing) stats about start-up fails. But for every tale of entrepreneurial woe, there’s another happy story of a start-up hero. Which, let’s face it, is what you’re destined to be.

    (It’s fate.)

    And to help you pave the path for start-up success, I’ve condensed 3 years of business expertise as the founder and creator of my own start-up (working with genius start-ups from all across the globe) into a simple strategy for start-up success.

    Obviously, these tips won’t cover errthing (ha, I wish!), but they’ll give you a good head start on that Forbes feature you’ve been eyeing up.

    Ready for … Read More

  • Yesterday you said Tomorrow

    “Yesterday you said tomorrow” and if an emoji can say 1,000 words, then I think this is it:

    INTEGRITY is such a valuable quality that I take pride in, as it’s important to do what you said you’ll do, when you said you’ll do it (phew, that was a mouthful!) No one feels the disappointment like you do, when you didn’t get that ‘thing’ done that you said you would do. On top of that, it kind of feels embarrassing if this happens to be an old pattern #awkward. BUT, I’m here to tell you it’s oooook! These things happen – life … Read More

  • Self-Doubt is Life Threatening

    OK, maybe I’m being a little dramatic, but seriously, there’s literally nothing worse than self-doubt and its’ limiting capabilities. You’re basically standing in the way of yourself… which kind of makes no sense anyway, right? We often make up all these excuses as to why we can’t do something for fear of failing or looking bad in the process. Trust me, I’ve totally been there, too.

    Enter one of my fave quotes: “Fear kills more dreams than failure ever will.”

    And it’s just like that – the fear of going after what you really want, stops you from going after that thing in … Read More


    I’ve always been someone who’s drawn to colours because of the way they make me feel. For as long as I could remember, the colour of my rooms growing up were painted yellow – year after year. There was something about that ‘happy’ colour that made me feel at ease, yet full of life and creativity. I would soon learn there was a reason behind that.

    Enter Colour Psychology.

    DID YOU KNOW: Colours have their own personalities. Weird, right? But when you pair everything down, it actually makes a lot of sense. We gravitate towards people for their fun-loving, approachable or structured … Read More


    That’s right, I said it!
    You know those times where you feel like you’re literally burning the candle at both ends, trying to balance everything under the sun? Maybe you’ve said ‘yes’ to a few more things than there are hours in a day, for fear of displeasing someone – a friend, a client, a boss. We’ve all been there and I’ll be the first to raise my hand… because lately, that’s been me! Two weeks ago I came back home to Toronto as part of the next 5 months away from Sydney (read: Summer chasing) and my candle has officially … Read More


    Have you ever considered hiring a professional photographer for your business but was too afraid of thinking what that might do to your bank account? I’m sure some of you might be seeing dollar signs right now, but I want to shed some insight on the importance of hiring a professional and how you can make it worth every.single.cent.

    Let’s say you’re launching a website and need some lifestyle and product shots done. Sure, you can ask your sig. other to follow you around for the day, snapping away on the newest iPhone 7 plus (though that depth of field is next level!), … Read More


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