If I had a dollar for every time somebody has told me recently, “I don’t know where this year went!” … well, I think you where I’m going with this.
The reality that this year is almost over and a new one is already on its way leaves me thinking where do I begin? Who else is feeling just a little overwhelmed and a whole lot unprepared?
But amidst the Christmas parties, gift shopping and tree decorating, now is actually the perfect time to prepare your business and brand for an incredible new year.
Yep! While the year is slowing down, it’s a great time to turn inwards to explore, plan and prepare for an abundant year ahead.
This is what I’ll be doing to get ready for an incredible 2019.
This is a great opportunity to slow down, take a breath and review where you’re at in your business.
Some good questions to ask yourself are:
With the wisdom of another year behind you, now is the perfect time to take a moment to explore whether the customers you’re currently attracting are, in fact, your target market and the people that you want to attract.
Then compare those answers with your target market to ensure they’re still aligned with who you want to work with (and who wants to work with you).
By fine-tuning your target market, you’ll discover that your communications, marketing and even visual presence are SO much more powerful, because it’ll be like you’re speaking directly to them.
I’ve spoken about this before, but colour theory is a real thing … and a fun thing, at that! If you’ve never heard of colour theory before, it’s the idea that the use of colour can influence how your audience feels and perceives your brand.
You’ll want to make sure that the colours you’re using are still evoking the right emotion and communicating the right message to your audience (especially if that audience has changed).
If you’re unsure what kind of message your colour palette is sending out, head on over here.
Is “make more money” on your to-do list for next year? High-five, babe! Let’s make it happen for you.
To begin with, have a think about how you’re attracting people to your business and website. And once they’re there, how you’re going to convert them from browser to buyer.
Turn this into a plan that you can follow consistently to get a steady stream of humans through your digital doors. And once you do, you’ll be well on the way to achieving your income goals next year!
And if you haven’t jumped on the e-mail marketing trend yet, now is the time. E-mail marketing has an average return on investment of $38 for every $1 spent. It’s an easy, effective and budget-friendly way to connect and convert your target market.
And when you’re done preparing for next year, make sure you take some time out to refresh and recharge after an incredible year doing incredible things!
Each month we’ll send you a business thought or tip to help you along your journey. Let the good times roll on to your inbox.