How to understand your target market and tailor your brand to attract and appeal to them.
“The moment I locked eyes on them, I knew they were the one.”
It’s the love story we’ve heard over and over again. Sure, mostly in romantic comedies featured beautiful blondes and tall, dark and handsome men. And yep, it’s definitely a little cheesy.
(But the kind of cheese that deserves to be smothered over popcorn. #cheesypopcorn #getinmybelly)
But what if this wasn’t a story about girl-meets-boy but girl-meets-brand?
And what if it wasn’t a story, but it was reality. Your reality.
Think about it. Your business can be that instantly covetable brand that your dream customers and/or clients fall in love with. It can be the dashing hero that sweeps your target market off their feet. And you can have your happily every after with a profitable, high-converting brand.
Simple: You become your target market’s perfect match.
“Oh yeah, Rachelle, that sounds super simple.” You say, while rolling your eyes.
But it is simple, girl. ‘Cos there’s a science and a strategy to becoming a high-converting brand powerhouse.
And it all begins with this one step that I’m about to reveal.
Ready for it?
It is *cue suspenseful Hollywood music* …
Know and understand your target market!
Understanding your target market and who your brand is speaking has to be the absolute biggest (and best) strategy for a good brand and business.
And once you know who your target market is, you’re able to identify and solve their needs. From here, any content and visuals that you create are going to feel like they were made just for them (‘cos, hey, they were).
Which makes your target market feel …
All emotions that lead to, you got it, conversions.
People don’t buy with their heads. They buy with their hearts. And emotions are the key to winning over their hearts.
So get to know your target market, babe.
Give them a name. Create a personality for them. Define where they hang out online, where they shop, how they talk, how they dress, what they value and what the last TV show was that they watched.
Become the best-friend they’ve always wanted and figure out ways you can make their life better.
Because when you do that, not only will your conversions sky-rocket but you’ll feel good too because you’ve genuinely helped somebody.
Look at you making the world a better place. 😉
Go and get ‘em, girl!
Need help getting to know your target market?
Save yourself the time, stress and multiple wines spent trying to figure it out yourself and treat yourself to my Dream Customer Workbook (where I’ve figured it all out for you).
And I’ll walk you through the key areas you need to identify about your target market and guide you in cultivating a clear understanding of who they are and what they want from you.
Grab your workbook here!