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Business

  • The science and strategy behind a successful brand

    How to understand your target market and tailor your brand to attract and appeal to them.
    “The moment I locked eyes on them, I knew they were the one.”

    It’s the love story we’ve heard over and over again. Sure, mostly in romantic comedies featured beautiful blondes and tall, dark and handsome men. And yep, it’s definitely a little cheesy.

    (B … Read More

  • Five things start-ups need to succeed

    You’ve heard the (nausea-inducing) stats about start-up fails. But for every tale of entrepreneurial woe, there’s another happy story of a start-up hero. Which, let’s face it, is what you’re destined to be.

    (It’s fate.)

    And to help you pave the path for start-up success, I’ve condensed 3 years of business expertise as the founder and creator … Read More

  • Yesterday you said Tomorrow

    “Yesterday you said tomorrow” and if an emoji can say 1,000 words, then I think this is it:

    INTEGRITY is such a valuable quality that I take pride in, as it’s important to do what you said you’ll do, when you said you’ll do it (phew, that was a mouthful!) No one feels the disappointment like you do, when you didn’t get that ‘thing’ done that … Read More

  • Self-Doubt is Life Threatening

    OK, maybe I’m being a little dramatic, but seriously, there’s literally nothing worse than self-doubt and its’ limiting capabilities. You’re basically standing in the way of yourself… which kind of makes no sense anyway, right? We often make up all these excuses as to why we can’t do something for fear of failing or looking bad in the process. Tr … Read More

  • ARE YOU A PEOPLE PLEASER?

    That’s right, I said it!
    You know those times where you feel like you’re literally burning the candle at both ends, trying to balance everything under the sun? Maybe you’ve said ‘yes’ to a few more things than there are hours in a day, for fear of displeasing someone – a friend, a client, a boss. We’ve all been there and I’ll be the first to raise … Read More

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