So, you need a website (and preferably one that brings home the bacon) ... but how?
This is one of the MOST commonly asked questions I get at Saevil Row. Our clients know they need a website (and a good one, at that). But bridging the gap between “Help, I need a website!” and “Heck yes I have a website that converts!” … Well, yeah, it’s a huge, blurry question mark.
Ready to turn that question mark into an exclamation mark? Yeah you are, love! Which is why today I’m going to walk you through exactly what goes into creating a captivating website.
Let’s do this.
Your photography is your brand, business and personality encapsulated in imagery. It’s important to get it right. Which is why investing in photography that reflects your brand personality is such a good idea.
To ensure you get the most out of a brand photography session, make sure you create a moodboard for the look and feel you’re hoping to capture. Double check that it aligns with your brand personality (read this article if you’re not sure where to start with your brand personality) and then plan the shoot in detail so you know which shots you need. Also, remember that most photos on a website are horizontal, so take loads of horizontal snaps.
How well you connect with your audience – and how compelled they feel by you and your offering – rests in how well you communicate your value.
But, er, how the heck do you communicate your value?
Short of acquiring a marketing degree partnered with copywriting experience and/or skills, the best bet is to hire a professional.
You can draft out what you’d like to say and then your copywriter will bring your vision to life with words that radiate with your voice, tone and personality.
They’ll also ensure that your copy is persuasive and focused on converting visitors into customers.
Don’t try to do and be all the things at once. Ensure every page on your site has a goal (with a call-to-action, like downloading your price kit or getting in touch with you) and then craft content that supports that goal.
You don’t need an essay on each page either. You simply need to provide enough information (in a compelling and captivating way) that persuades your audience to connect with you offline.
Want to know what makes certain sites wholly unforgettable? Easy: Visual branding! Which, by the way, is waaaay more than just a good lookin’ logo. Your visual brand is everything that makes up your aesthetics.
From your colour palette through to your typography and image choices, a distinct brand is your direct pathway to making a solid, and unforgettable, first impression.
Need help with your business branding?
At Saevil Row, we specialise in bespoke branding that gives your business powerful presence. Suss out our style and check out our brand services over here.
